Segmentation | GC Insight

Segmentation

Gain a clear picture of where a business stands today and where it could go tomorrow.

See the tool in action: book a discovery call

Spot future potential

in just 3 minutes

The Segmentation Tool is a fast, intelligent way to identify the growth potential of any business. Developed in partnership with the North East Growth Hub, this online assessment gives a clear picture of where a business stands today and where it could go tomorrow, all in less than three minutes.

Whether used as a lead generator or frontline triage tool, the Segmentation Tool provides an instant profile that guides businesses to the right support pathway, maximising return on investment for both entrepreneurs and commissioners.

How it works

Businesses complete a quick series of simple questions exploring:

Growth ambition – how far they want to go.
Growth dynamics – what’s driving growth.
Trading horizon – local, national, or international focus.
Productivity potential – scope to boost performance.
Openness to support – readiness to engage in help.

The tool then:

Profiles the business’s current position and future potential.
Channels businesses into the most appropriate journey.
Builds real-time insight into the entrepreneurial make-up of an area.

The benefits

Benefits for Entrepreneurs & Businesses:

A clear, quick understanding of growth potential.
Tailored pathways to the most relevant support, avoiding wasted time.
Faster access to opportunities that match their ambition and capacity.

Benefits for Commissioners & Ecosystem Leaders:

A scalable lead generation and triage tool to engage more businesses.
Ensures resources are invested in firms with the highest potential ROI.
Aggregated analytics provide a strategic view of the business base, informing policy, programme design, and targeted interventions.
Reduces duplication and fragmentation by channelling firms into consistent, data-driven support pathways.

Ready to see the platform in action?

Book a free discovery call with our team to explore how the GC insight Business
Performance Platform can integrate with your local support services, unlock new insights
and help you discover measurable impact.

Book a discovery call