Performance benchmarking

Drawing on a global database, this tool shows businesses exactly how they compare against their peers.

See the tool in action: book a discovery call

See how businesses compare

and where they can improve

Performance Benchmarking is a proven way to help businesses identify and adopt the practices that drive growth and productivity. Drawing on a unique global database of more than 100,000 performance records from 40+ countries, this tool uses robust quantitative data to show businesses exactly how they compare against their peers.

By analysing performance across the four perspectives of the Balanced Business Scorecard, financial, customer, process, and learning & growth, the tool highlights strengths, exposes weaknesses, and pinpoints opportunities for transformation.

How it works

Businesses complete a structured assessment capturing performance data across:

Financial perspective – revenue, profitability, and return on investment
Customer perspective – market reach, satisfaction, and retention
Process perspective – operational efficiency and quality
Learning & growth perspective – innovation, people, and capability

The tool then:

Benchmarks performance against peers in the same sector, size band, or geography
Allows advisers to carry out cause and effect analysis to uncover the 'vital few' levers for performance improvement
Generates visual dashboards and reports to make insights easy to act on
Tracks progress over time to evidence impact at both business and ecosystem level

The benefits

Benefits for Entrepreneurs & Businesses

A clear understanding of how performance compares to similar businesses
Evidence based insights to prioritise the actions that will have the biggest impact
Identification of hidden strengths and weaknesses across the business model
Longitudinal tracking shows real improvement over time, building confidence and credibility

Benefits for Commissioners & Ecosystem Leaders

Access to robust, comparable performance data from a trusted global dataset
Aggregated intelligence supports policy, strategy, and investment decisions
Provides a consistent, objective baseline to measure business support outcomes
Helps advisers focus resources where they will generate the greatest return

Ready to see the platform in action?

Book a free discovery call with our team to explore how the GC insight Business
Performance Platform can integrate with your local support services, unlock new insights
and help you discover measurable impact.

Book a discovery call