Using the GC Insight Growth and Performance Platform Supply Chain Tool to Build Resilience and International Competitiveness

Challenge

ProColombia, the national agency responsible for promoting trade, tourism, and foreign investment, recognised that many Colombian suppliers were missing out on international opportunities due to fragile and underdeveloped supply chains. While global demand for high-quality Colombian products was increasing, many firms struggled to meet international standards, integrate into global value chains, and demonstrate their reliability to overseas buyers.

The challenge was not a lack of ambition but a lack of visibility. Policymakers and business support organisations had no consistent, data-led way of assessing supply chain maturity or tracking supplier readiness across sectors. As a result, interventions were fragmented, and the return on investment in business support was difficult to evidence.

Solution

To address this, ProColombia partnered with the GC Insight Growth and Performance Platform team to deploy the Supply Chain Diagnostic Tool, an advanced benchmarking and analytics system that combines global best practice with local insight.

The tool provided:

• A consistent, evidence-based assessment of supply chain performance and resilience across key industries.
• Data-driven benchmarking against international standards, helping businesses pinpoint where improvements will have the greatest commercial impact.
• Aggregated intelligence at cohort and regional levels, allowing policymakers to identify systemic gaps, prioritise interventions, and track progress over time.
• Action planning features that turn diagnostic insights into practical, measurable steps for firms to strengthen supplier capability and competitiveness.

Impact

The Supply Chain Tool has transformed how ProColombia and its partners support businesses to internationalise.

• Over 500 companies have been benchmarked, generating a comprehensive national view of supply chain maturity and resilience
• The data enables targeted support for suppliers most ready to integrate into global value chains, increasing export readiness and improving investor confidence.
• Policymakers now have a clear evidence base to inform trade development strategies, track performance improvement, and demonstrate impact to funders and stakeholders.
• The process has encouraged greater collaboration between firms, advisers, and trade bodies, building a stronger, more connected supply chain ecosystem across Colombia.

“The Supply Chain Tool has given us an entirely new level of visibility and confidence. For the first time, we can measure, compare, and strengthen supplier performance using real data. This helps us direct investment where it delivers the greatest return and build a more competitive and resilient export base for Colombia.” ProColombia Representative

The GC Insight Performance Platform Supply Chain Tool provides a proven, scalable framework to help governments, clusters, and trade agencies understand and improve supply chain resilience and competitiveness. By embedding benchmarking into policy and delivery, it connects data to action, helping regions unlock growth, strengthen productivity, and compete globally.

Find out how the Growth and Performance Platform Supply Chain Tool can help you strengthen your local supply chains and build international competitiveness. Schedule a discover call here.