The Newcastle Gateshead Initiative commissioned GC Insight to develop a framework for Strategic Growth for the North East Visitor Economy 2023-2027.  As part of the work, we;

·        Produced a robust evidence base through research and analysis of the NE visitor economy data and visitor insight.

·        Consulted widely with strategic and operational stakeholders who work in, and align to, the Visitor Economy using in-depth interviews, small group thinktanks and interactive thematic workshops.  

·        Developed a Strategic Framework for Growth, informed through our consultation and evidence base, including opportunities and barriers to growth with indicative actions that could be considered in the 10-year Strategy. 

The report was finalised after receiving feedback from the newly created Destination Development Partnership Board. We also presented our findings at the annual NE Tourism Conference. It will be used to support ongoing work in developing a 10-year Visitor Economy Strategy for the NE region.